Description

Overall Purpose of the Role
To develop and execute long term and fiscal year strategies, in conjunction with the Senior Marketing Manager, and be responsible for the marketing management of new and/or existing EMEA key accounts and regional licensees as relevant, to support commercial goals and deliver a strong return on investment (ROI).
In conjunction with the Senior Marketing Manager, use key trends and consumer insights to develop and execute innovative best-in-class, fashion-led marketing strategies and campaigns that drive growth. Be responsible for the marketing management of existing and/or new EMEA/global accounts and support the category team on new opportunities and key accounts.
In conjunction with the Senior Marketing Manager, be responsible for driving fashion-forward, disruptive, marketing-specific retail and digital execution (in-store POS, windows, digital, events, screenings, synergy opportunities) with key accounts, across all franchises, as well as category growth initiatives.
Relationships are key to the success of this role, both internally and externally. Actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
Areas of Responsibility
Work with the Senior Marketing Manager and Marketing Director to implement the long-term marketing strategy for the relevant accounts in conjunction with category and franchise teams
Manage day-to-day marketing relationship with key accounts and provide category teams with support as and when needed across other growth accounts and tactical new business opportunities
Leverage macro and micro trends along with audience, category and retailer insights to shape more effective and innovative marketing campaigns for CPGP, with maximum return on investment (ROI)
Ensure all marketing activity in-scope is aligned with franchise, category and global strategies
Support Senior Marketing Manager and Marketing Director and category team to pitch and secure new licensees/retailers that enhance the category growth in a substantial manner maximising the ‘white space’ opportunities
Collaborate and develop strong relationships with local EMEA market CPGP teams, providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences
Work appropriately with the relevant managers within the softlines marketing team to ensure points of differentiation for key accounts
Ensure completion of post-campaign analysis to ensure continuous improvement and maximum ROI
Responsible for operating within allocated marketing budget spend secured through AOP and reconciling budgets assigned to each marketing campaign and work with finance team to reconcile budgets including managing agency invoices
Work with the integrated marketing community, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible
Share best practice and post campaign analysis across regional, local and global teams
Areas of Accountability
Accountable to Senior Marketing Manager, Softlines and the Marketing Director, Softlines, DAPP/DMCE
Accountable for the contributing to the successful development, delivery, execution and approval of specific consumer marketing campaigns assigned to this role that help deliver our commercial targets and brand equity goals, within allocated budget
Accountable for delivering against annually agreed performance commitments
Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
Accountable for achieving timelines and milestones of each campaign
Accountable for operating within legal and brand parameters and undertaking necessary training as provided by the relevant department
Accountable for contributing to the success of the team
Accountable for contributing to the success of the team
Experience and Professional Qualifications Required
Degree level education in a related field or equivalent work experience with a background in fashion, footwear and accessories and retail marketing, essential
Proven experience of commercially orientated product marketing within consumer products commercialisation (softlines) and/or retail
Proven experience in contributing to the delivery of multi-platform, multi-market campaigns including retail, experiential, digital and above-the-line marketing
Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
Understanding of operational digital marketing, social engagement experience and experience working with influencers
Proven experience of building effective relationships and collaboration across departments to achieve financial targets and joint goals
Proven experience of managing and working within allocated budgets
Skills Required
Excellent operational marketing skills including campaign planning, campaign execution and creative concept development, budget tracking, stakeholder management, creative briefing, through to campaign activation across multiple audience platforms
Proven ability to manage and deliver successful marketing campaigns
Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
Strong commercial awareness and financial acumen with an ability to understand a P&L and quarterly forecasting process
High levels of attention to detail and ability to coordinate a campaign team to ensure effective and efficient delivery of campaigns
Exceptional planning and organisation skills
Strong project management skills with ability to work to tight deadlines, prioritise, and coordinate across multiple objectives and deadlines
Strong communication skills with an open approach to problem solving and innovation, and the ability to achieve buy-in at all levels
Ability to build presentations to a high standard in accordance with brand guidelines, and deliver in a clear and compelling manner
Proven collaboration skills dealing with multiple stakeholders
Ability to understand and work within the legal and brand guidelines provided by relevant department
Computer literate including MS Word, Excel, PowerPoint and Keynote
Able to recognise impactful creative, digital, social and brick and mortar hardlines marketing
Ability to recognise industry trends and recommend how they can contribute to growth for TWDC
Cultural sensitivity and an understanding of local markets across EMEA